In this digital age, growing brands are no longer reliant on paid advertisements, campaigns, or a social media presence. The new way of developing and remediating brands is called the “Build in Public” strategy. This is when founders, entrepreneurs, and creators freely share their product development, failures, learnings, and successes with the audience.
The basic concept is building trust by being transparent and making the audience a part of the brand. This is valuable for brands looking for a long-term relationship with their community and to cultivate a loyal audience.
If you are growing a startup, launching a new product, or producing a new service, you are able to share your entire range instead of waiting until it is “perfect” and then sharing it with your audience. In this, you share your challenges, experiments, behind-the-scenes stories, and progress.
A psychological aspect comes into play here- people are curious by nature, and we like to see a journey unfold. When your personal journey is shared honestly, the audience feels an emotional attachment.
A New Definition of Trust and Authenticity
In the modern marketing era, with so many rental products available, consumers are getting messages from all directions. Every brand claims its product is the best, but consumers have gotten smart – they’re looking for authentic experiences and transparency with not just ads and scripted content. Build in Public is the answer. When a brand shares its struggles and progress, it provides an authentic experience to its audience.
Transparency becomes a massive trust factor. When you display how a product is getting developed, how mistakes are being fixed, how customers use and give feedback on how a better product is produced, it becomes obvious that it’s less about the profit.
The Magic of Community and Engagement
You can leverage their feedback and suggestions and include them in your decision-making process. It’s also a form of free market research, where you hear direct thoughts from your potential consumers. This type of strategy allows for more two-way communication, and beneficially, you share your store
Transformative for Small Businesses and Startups
For small businesses and startups, Build in Public may be transformative. If you are on a strict budget and can’t afford to spend more than a few bucks on paid ads, transparency can become an organic growth machine. Consider a small bakery that is transparent about its new recipes and behind-the-scenes moments in its kitchen. A small bakery that shares this avoids competing with other bakeries that likely run polished ads.
In the modern marketing era, with so many rental products available, consumers are getting messages from all directions. Every brand claims its product is the best, but consumers have gotten smart – they’re looking for authentic experiences and transparency with not just ads and scripted content. Build in Public is the answer. When a brand shares its struggles and progress, it provides an authentic experience to its audience.
Transparency becomes a massive trust factor. When you display how a product is getting developed, how mistakes are being fixed, how customers use and give feedback on how a better product is produced, it becomes obvious that it’s less about the profit.
The Magic of Community and Engagement
You can leverage their feedback and suggestions and include them in your decision-making process. It’s also a form of free market research, where you hear direct thoughts from your potential consumers. This type of strategy allows for more two-way communication, and beneficially, you share your store.
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Transformative for Small Businesses and Startups
For small businesses and startups, Build in Public may be transformative. If you are on a strict budget and can’t afford to spend more than a few bucks on paid ads, transparency can become an organic growth machine.
Consider a small bakery that is transparent about its new recipes and behind-the-scenes moments in its kitchen. A small bakery that shares this avoids competing with other bakeries that likely run polished ads.
