In a competitive digital environment, companies devote a large portion of their budget on digital marketing as a way to develop their branding, generate customers, and ultimately, grow revenue.
Who will oversee all of these campaigns and ensure that they are working as planned for the client, supporting their business goals?
This is where the digital marketing account manager comes into play; the account manager serves as the contact person for clients and their digital marketing team; they help to ensure the strategy has been implemented, along with managing the client relationship throughout.
Role of a Digital Marketing Account Manager
Here is a brief overview of the responsibilities of a digital marketing account manager:
1. Primary Contact for Client Management
One of the key functions of an account manager is to serve as the primary contact for their client. A portion of interfacing with their client involves frequent communication with the client to manage expectations, answer campaign questions and address their concerns.
Account managers create trust and build a good relationship with the client. Account managers want to make sure the client feels they are being consulted and supported in their marketing efforts.
2. Recognizes Client Objectives and Business Format
Prior to planning campaigns, an account manager spends time going through details about the client’s business and how they would like to achieve their specific goals, as well as some information about the characteristics and preferences of their audience.
For example, one client may wish to drive more traffic to their website and enhance extra clicks or conversion leads, while another client may have different objectives. By understanding these objectives, the account manager can recommend ways to achieve the goal.
3. Works in Collaboration with the Digital Marketing Team
A digital marketing campaign consists of many professionals SEO experts, content creators, social media and account managers, and design professionals. The account manager brings all these individuals together and assigns tasks to them and ensures they work towards the same goals. They provide project management to ensure timelines and project executions stay on track.
4. Analyze Campaign Performance and Reporting Results
Measuring your results is needed in digital marketing. Account managers review and analyze numerous KPIs (key performance indicators), including website traffic, clicks to the original website, conversions, and ROI. They often provide a report (easy to understand) to the client to assess performance and will provide input for future campaigns based on this analysis.
5. Keep Budgets and Timelines
Clients typically have set budgets and timelines. The account manager ensures the campaigns stay in budget and are placed on time. This involves careful management of resources and approval of all ad spending while keeping future events within the budget.
6. Offers Strategic Guidance
In addition to overseeing daily operations, account managers serve as consultants. They allow you to suggest new channels, tools, or strategies that can provide value to the client’s business. The account managers may consider adding in influencer marketing, running PPC ads, or focusing on SEO to help things grow in the long run.
Why This Role Is Valuable
An account manager is a valuable role; otherwise, your campaigns are without direction, deadlines are missed, and the clients’ expectations aren’t met. They also, by managing communication, facilitating campaign operations, and delivering against expectations, play a vital role in building for the long haul and building the business.
Read also:-
- Transform Your Home’s Water Management with the iSwitch PC108
- How to Get Online Marketing Clients: The Complete Guide
Final Thoughts:-
So, what exactly does a digital marketing account manager do? They are the glue for client relationships in marketing to ensure that the marketing strategy meets the business objectives and demonstrates success.
If you want a job in digital marketing or work with a digital marketing agency, the better you understand the value of an account manager, the better your results will be.
