Reddit isn’t just a repository for memes and nerdy niches; it’s also a genuine challenger to the rest of the internet for consumers’ attention, and its size and buying power make it a good target for advertisers.
Reddit ads is one of the most underutilized but best ad platforms out there, with over 430 million monthly active users across thousands of subreddits. Use Reddit Ads the right way to generate cheap, high-quality leads with little investment.
Cheap Leads with Reddit Ads
In this article, we’re going to show you exactly how to use Reddit Ads for cheap leads.
Know Your Reddit Community
Before diving into ads, you need to know how Reddit functions. It consists of thousands of subreddits, or individual communities based on interests — whether it’s marketing, fitness, skincare, startups, or even something for pet lovers.
Reddit users tend to be:
- Skeptical of traditional ads
- Very active and opinionated
- Loyal to their subreddits
So, in order to get cheap leads, your ad has to feel like it should be on Reddit, not some hard-sell commercial.
Create Your Reddit Ads Account
To get started:
- Go to ads. reddit. and sign up.
- Add your billing and business details.
- Choose your campaign objective: for leads, go with “Conversions” or “Traffic”.
You will also want to have a Reddit Pixel (think Facebook Pixel) installed on your website so that you can track conversions. Put it on your landing page or lead form so that you can see from where the leads are coming.
Find the Right Subreddits
The secret of cheap leads is to target the right niche. Instead of just being general, target niche subreddits that are relevant to your offer.
Example:
- Selling productivity tools? Target r/productivity or r/GetDisciplined.Apply to a different job in a similar vein.
- Offering fitness coaching? Give r/fitness, r/loseit, or r/bodyweightfitness a shot.
- SaaS product for marketers? Check out r/marketing or r/Entrepreneur.
Use tools like redditlist.com or just do a Reddit search and look for high-engagement communities filled with your perfect customers.
Create Native-Looking Ads
Reddit Users Don’t Like To Be “Sold To,” So Make Your Ad Look Native, Informative, And Helpful.
Best practices:
- Use simple text-based ads rather than flashy images.
- Word your headline as a real Reddit post.
- Ask away, share your stories, or offer advice.
Good Reddit ad headline:
“I made twice the amount in half the time as a freelancer –using just one free tool” — AMA!
And later in the body, you can do a soft pitch for your product or link back to your landing page. It should sound conversational, not like a pitch.
Set a Low Budget and A/B Test
Start small:
Daily budget: $5–$10
CPC offers: $0.20–$0.50 (Reddit has manual Cost-Per-Click bidding)
It’s best to run various ad versions with varying headlines, subreddit targeting, and CTAs. Discover what works and put all your money down on the best one.
Reddit Ads are inexpensive, thanks to little competition on many of its subreddits, especially when you compare them to Facebook or Google. Assuming the right targeting, I can get leads for less than $1.
Improve Your Landing Page for Reddit Traffic
Your ad is only the beginning. To turn clicks into leads:
- Ensure your landing page is high-speed and mobile-friendly.
- Write a la Reddit: casual, honest, and helpful.
- Avoid pushy sales language.
- Provide value in exchange for the lead: free guide, checklist, trial, discount.
The closer your website mirrors the tone of Reddit, the greater your website’s conversion will be.
Participate in the Reddit Community
Don’t just advertise — join the community. Respond to comments on your ads and engage with posts to build trust. The more Redditors believe you’re one of them, the more likely they are to click, trust, and convert.
Final Thoughts:-
Reddit Ads may not be as popular as Facebook or Google Ads, but that’s exactly why they’re so strong. Due to low CPCs, niche interest targeting, and the extreme affinity of the user base, Reddit is a potential gold mine for creating inexpensive and qualified leads — if you do it right, that is.
By understanding the platform, targeting the right subreddits, creating native ad content, and using a conversational tone, you can drive leads efficiently and effectively, and likely relatively cheaply, via Reddit.
Start small, experiment often, and scale what works — Reddit could be your most powerful lead generation tool.
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