The WhatsApp Business API is a solution for mid to large businesses that engage with their customers on a scale usually through a implementation and integration with other business systems.
What is a WhatsApp Business API?
The WhatsApp Business Platform is a powerful rich messaging channel that allows businesses to have end-to-end encrypted, two-way interactions with customers across various use cases. WhatsApp Business API is designed for SMBs and enterprises that want to leverage WhatsApp’s popularity and boost their sales & customer experience. With the WhatsApp APIs, it’s really easy for businesses to add WhatsApp to their communications strategy, provide end-to-end customer journey and interact with customers globally on their favorite messaging app.
What is the difference between WhatsApp Business API and WhatsApp Business App
WhatsApp Business API: The WhatsApp Business API is a solution for mid to large businesses that engage with their customers on a scale usually through a implementation and integration with other business systems.
WhatsApp Business App: WhatsApp Business App on iOS and Android is the perfect solution for a home-based and small business where a single business owner supports customers. You can’t create chatbots or send automated notifications to customers using this.
How you can use WhatsApp Business APIs?
From promotions to customer service, the WhatsApp Business API can now be used by SMBs and enterprises to drive conversations with their (opted-in) customer base across the entire customer journey. Whether it is starting a conversation from a digital ad, reaching out with the latest offer, or answering a customer inquiry, WhatsApp is the go-to channel to provide customers with a seamless end-to-end experience.
By adding WhatsApp to your comms strategy, you can
• Connect with their customers at scale to share information, answer questions, address concerns/complaints
• Create richer, more proactive engagement by send rich messages to customers using WhatsApp templates, images, file attachments, and location maps
• Automate WhatsApp messages, notifications and alerts
• Inspire customer confidence with verified WhatsApp business account and end-to-end encryption
How do I get WhatsApp API?
Business users cannot simply download the WhatsApp API. To get the WhatsApp API for their business, they need to go through a Business Solution Provider (BSP) like us.
Is WhatsApp Business API free?
Unlike the WhatsApp for Business application available on play store, WhatsApp Business API is not free. The price depends on on 2 things – base price set by WhatsApp and the commission charged by BSP. BSPs pay WhatsApp to use their API and share with their end customers connect to the API. Each BSP can set their own price.
How to verify and get green tick on WhatsApp business API account?
WhatsApp Business Account verification happens in 2 steps:
Step 1 – When a business applies for WhatsApp API, WhatsApp verifies the number and business name and lets the business use its APIs.
Step 2- In the second step, you get a WhatsApp green tick and your company is verified. Once you’ve been verified, there will be a green tick beside your company’s display name and the name of your business will be visible even if a user hasn’t added you to their address book.
Does WBCLOUDAPI charge to get Green Tick (Official WhatsApp Business Account)?
Even though getting a green tick for each client is a separate process, Wbcloudapi does not charge anything additional. Please note that very few businesses meet WhatsApp official business account criteria for Green tick, refer to this article: https://developers.facebook.com/docs/whatsapp/guides/display-name/#types
What are the different conversation categories?
The message categories allowed on WhatsApp currently are:
User-initiated: A conversation that initiates in response to a user message. Whenever a business replies to a user within the 24-hour customer service window, that message will be associated with a user-initiated conversation. Businesses can send free-form messages within this 24-hour customer service window.
Business-initiated: A conversation that initiates from a business sending a user a message outside the 24-hour customer service window. Messages that initiate a business-initiated conversation will require a message template.
